Pryor Marketing

Marketing

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Marketing


We know how to drive business results and open up new markets. We focus on providing long-term strategies that build brands and allow your business to profit.

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Print Design

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Print Design


Our designers, writers and strategists work hand-in-hand to create powerful, compelling and effective design.

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Websites & Multimedia

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Websites and Multimedia


We build websites targeted to the needs of your audience that enhance your brand and deliver qualified enquiries.

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Branding

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Branding


The active ingredient in any brand is differentiation. If it’s not different, it’s not strategic.

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November 2009 Surviving the Downturn

 

If you’re just hoping to “get through” this year’s financial crisis, you may be missing the bigger picture…

A recent report in the Harvard Business Review, stated that the brands that invested in innovation during the great Depression were the brands and organisations that emerged stronger. Bill Gates stated in the report “We’re in an economic downturn but an innovation upturn”.

I believe that the current economic situation gives us all an unexpected opportunity to take ourselves out of our comfort zones and identify the key activities required to innovate and integrate our brand and our business in a unique and innovative way.

So what is this unique opportunity I hear you ask?

Here are 4 questions to ask yourself about your business and 4 ways of starting to think outside your comfort zone!

1.

WHAT MAKES YOU DIFFERENT?
The active ingredient in any brand is differentiation. If it’s not different, it’s not strategic. What can you do to increase your difference? How can you make your difference more meaningful and compelling?

2.

HOW WELL ARE YOU FOCUSSED?
Without focus, customers will have a hard time seeing your difference. What makes you the “only” in your category? Which of your offerings best support your point of difference?

3.

WHAT TREND ARE YOU RIDING?
Tomorrow’s economy will create new trends. What wave are you riding? Is it a wave that’s still forming, or one that’s already crashed on the shore? Is it possible to ride more than one trend at a time? What new trends are barely visible yet inevitable?

4.

ARE YOU COMMUNICATING CLEARLY?
Good strategy paired with poor messaging is no better than poor strategy. What messages are your customers hearing from you? Do all your brand stories add up to one big story? Is your big story clear enough and bold enough to earn a place in their minds?

If you can respond to these questions in a compelling manner, you’ll not only survive the recession, but also be in a stronger market position when the dust settles.

All it takes is the right kind of thinking.

Give feedback to Mike.

 

Latest Works

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mhca.com.au

Moira Healthcare Alliance recently appointed us to work closely with them to develop a new interactive website that clearly explains the nature and scope of the services they supply to their customer base in the Yarrawonga area of NE Victoria. Through close consultation with mhca’s stakeholders and clients we developed the copy, concept and functionality for the site using the latest version of Joomla Content Management Software. We are continuing to work closely with their web administrator’s team by providing hands on training that will enable the organisation to continuously update the site’s content as well as adding new pages and sections when required.

tendertrap.com.au

The Tender Trap restaurant in Templestowe, Melbourne wanted a website that would not only explain their unique features and benefits but would explain the passion they have for fine wine and dining. The site enables the business to easily and regularly update menus and wine lists as well as providing notice of special functions and theme events in the restaurant throughout the year.

geelonghairremoval.com.au

Leading Geelong based business Geelong Hair Removal recently required a user-friendly interactive web solution using Joomla Content Management Software. The site needed to supply clear information about the company’s services in a way that made it easy for new customers to respond and request more information.

Great Alpine Valleys Branding Guide

The newly created brand for NE Victoria’s Alpine Shire required a comprehensive Branding Guide for all stakeholders. After extensive attitudinal research and focus groups held throughout metropolitan Melbourne and the region we developed the Branding Guide which we launched late last year in Bright. The Guide was made available to all involved tourism and hospitality stakeholders in hard copy as well as an electronic format via a suitably branded USB stick.

 

 

 

 


Please feel free to download the pdf document on the Great Alpine Valleys Branding Guide.
Correct Branding

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Goulburn Valley Water Permanent Water Savings Rules

 

We recently produced a series of press advertisements and TVCs designed with common branding to explain Goulburn Valley Water’s Permanent Water Saving Rules.

 

 

 

 

 

 


Please feel free to download the pdf document on the Waterwise Tips.
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About Us

First, let's talk about you…

As a client, your key concern is how to ensure you get monitorable results from your marketing investment. And, with marketing expenditure coming under the microscope more than ever, you need a fresh approach.

Now, let's talk about us…

We think life's just too short to wait around for slow moving marketing and advertising results. At Pryor Marketing we are geared up for a quick response, a first class service and to provide effective solutions which rely on smart thinking, not big budgets.

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