The newly created brand for NE Victoria’s Alpine Shire required a comprehensive Branding Guide for all stakeholders. After extensive attitudinal research and focus groups held throughout metropolitan Melbourne and the region we developed the Branding Guide which we launched late last year in Bright. The Guide was made available to all involved tourism and hospitality stakeholders in hard copy as well as an electronic format via a suitably branded USB stick.
Please feel free to download the pdf document on the Great Alpine Valleys Branding Guide.
