Pryor Marketing

Marketing

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Marketing


We know how to drive business results and open up new markets. We focus on providing long-term strategies that build brands and allow your business to profit.

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Print Design

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Print Design


Our designers, writers and strategists work hand-in-hand to create powerful, compelling and effective design.

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Websites & Multimedia

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Websites and Multimedia


We build websites targeted to the needs of your audience that enhance your brand and deliver qualified enquiries.

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Branding

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Branding


The active ingredient in any brand is differentiation. If it’s not different, it’s not strategic.

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To Blog or not to Blog …

"Blog" is an abbreviated version of "weblog," which is a term used to describe web sites that maintain an ongoing chronicle of information. A blog is a frequently updated, personal website featuring diary-type commentary and links to articles on other Web sites. Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects.

Many blogs focus on a particular topic, such as web design, sports, or mobile technology. Some are more eclectic, presenting links to all types of other sites. And others are more like personal journals, presenting the author's daily life and thoughts.

Generally speaking (although there are exceptions), blogs tend to have a few things in common:

  • A main content area with articles listed chronologically, newest on top. Often, the articles are organized into categories.
  • An archive of older articles.
  • A way for people to leave comments about the articles.
  • A list of links to other related sites, sometimes called a "blogroll".
  • One or more feeds like RSS, Atom or RDF files.

 

The Blog Content

Content is the reason for being for any web site. Retail sites feature a catalog of products. University sites contain information about their campuses, curriculum, and faculty. News sites show the latest news stories. For a personal blog, you might have a bunch of observations, or reviews. Without some sort of updated content, there is little reason to visit a web site more than once.

On a blog, the content consists of articles (also sometimes called posts or entries) that the author(s) writes. Yes, some blogs have multiple authors, each writing his/her own articles. Typically, blog authors compose their articles in a web-based interface, built into the blogging system itself. Some blogging systems also support the ability to use special software that allows authors to write articles offline and upload them at a later time.

 

Comments

Want an interactive website? Wouldn't it be nice if the readers of a website could leave comments, tips or impressions about the site or a specific article? With blogs, they can! Posting comments is one of the most exciting features of blogs.

Most blogs have a method to allow visitors to leave comments. There are also nifty ways for authors of other blogs to leave comments without even visiting the blog! Called pingbacks or trackbacks they can inform other bloggers whenever they cite an article from another site in their own articles. All this ensures that online conversations can be maintained painlessly among various site users and websites.

 

A good way to start

Wordpress is a state-of-the-art publishing platform with a focus on aesthetics, web standards and usability. Wordpress is also FREE. If you would like more user-friendly information about Wordpress go to www.wordpress.org

Another FREE tool to check out is the Google blogging tool “Blogger”. For more details go to www.blogger.com

 

Give feedback to Mike

Many blogs focus on a particular topic, such as web design, sports, or mobile technology. Some are more eclectic, presenting links to all types of other sites. And others are more like personal journals, presenting the author's daily life and thoughts.

Generally speaking (although there are exceptions), blogs tend to have a few things in common:

  • A main content area with articles listed chronologically, newest on top. Often, the articles are organized into categories.
  • An archive of older articles.
  • A way for people to leave comments about the articles.
  • A list of links to other related sites, sometimes called a "blogroll".
  • One or more feeds like RSS, Atom or RDF files.

The Blog Content

Content is the reason for being for any web site. Retail sites feature a catalog of products. University sites contain information about their campuses, curriculum, and faculty. News sites show the latest news stories. For a personal blog, you might have a bunch of observations, or reviews. Without some sort of updated content, there is little reason to visit a web site more than once.

On a blog, the content consists of articles (also sometimes called posts or entries) that the author(s) writes. Yes, some blogs have multiple authors, each writing his/her own articles. Typically, blog authors compose their articles in a web-based interface, built into the blogging system itself. Some blogging systems also support the ability to use special software that allows authors to write articles offline and upload them at a later time.

Comments

Want an interactive website? Wouldn't it be nice if the readers of a website could leave comments, tips or impressions about the site or a specific article? With blogs, they can! Posting comments is one of the most exciting features of blogs.

Most blogs have a method to allow visitors to leave comments. There are also nifty ways for authors of other blogs to leave comments without even visiting the blog! Called pingbacks or trackbacks they can inform other bloggers whenever they cite an article from another site in their own articles. All this ensures that online conversations can be maintained painlessly among various site users and websites.

A good way to start

Wordpress is a state-of-the-art publishing platform with a focus on aesthetics, web standards and usability. Wordpress is also FREE. If you would like more user-friendly information about Wordpress go to www.wordpress.org

Another FREE tool to check out is the Google blogging tool “Blogger”. For more details go to www.blogger.com

 

Latest Works

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mhca.com.au
mhca.com.au

Moira Healthcare Alliance recently appointed us to work closely with them to develop a new interactive website that clearly explains the nature and scope of the services they supply to their customer base in the Yarrawonga area of NE Victoria. Through close consultation with mhca’s stakeholders and clients we developed the copy, concept and functionality for the site using the latest version of Joomla Content Management Software. We are continuing to work closely with their web administrator’s team by providing hands on training that will enable the organisation to continuously update the site’s content as well as adding new pages and sections when required.

tendertrap.com.au
tendertrap.com.au

The Tender Trap restaurant in Templestowe, Melbourne wanted a website that would not only explain their unique features and benefits but would explain the passion they have for fine wine and dining. The site enables the business to easily and regularly update menus and wine lists as well as providing notice of special functions and theme events in the restaurant throughout the year.

geelonghairremoval.com.au
geelonghairremoval.com.au

Leading Geelong based business Geelong Hair Removal recently required a user-friendly interactive web solution using Joomla Content Management Software. The site needed to supply clear information about the company’s services in a way that made it easy for new customers to respond and request more information.

Branding Program for Great Alpine Valleys
Great Alpine Valleys Branding Guide

The newly created brand for NE Victoria’s Alpine Shire required a comprehensive Branding Guide for all stakeholders. After extensive attitudinal research and focus groups held throughout metropolitan Melbourne and the region we developed the Branding Guide which we launched late last year in Bright. The Guide was made available to all involved tourism and hospitality stakeholders in hard copy as well as an electronic format via a suitably branded USB stick.

 

 

 

 


Please feel free to download the pdf document on the Great Alpine Valleys Branding Guide.
Correct Branding
Correct Branding

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GVW Permanent Water Savings Rules
Goulburn Valley Water Permanent Water Savings Rules

 

We recently produced a series of press advertisements and TVCs designed with common branding to explain Goulburn Valley Water’s Permanent Water Saving Rules.

 

 

 

 

 

 


Please feel free to download the pdf document on the Waterwise Tips.
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About Us

First, let's talk about you…

As a client, your key concern is how to ensure you get monitorable results from your marketing investment. And, with marketing expenditure coming under the microscope more than ever, you need a fresh approach.

Now, let's talk about us…

We think life's just too short to wait around for slow moving marketing and advertising results. At Pryor Marketing we are geared up for a quick response, a first class service and to provide effective solutions which rely on smart thinking, not big budgets.

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