Pryor Marketing

Marketing

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Marketing


We know how to drive business results and open up new markets. We focus on providing long-term strategies that build brands and allow your business to profit.

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Print Design

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Print Design


Our designers, writers and strategists work hand-in-hand to create powerful, compelling and effective design.

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Websites & Multimedia

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Websites and Multimedia


We build websites targeted to the needs of your audience that enhance your brand and deliver qualified enquiries.

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Branding

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Branding


The active ingredient in any brand is differentiation. If it’s not different, it’s not strategic.

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April 2010 - Target Messages

The biggest mistake small businesses make when it comes to email marketing, is not sending targeted messages to their customers

The biggest mistake we see from most businesses when it comes to email marketing is that they just send one standard uninvited message to their entire database.

This is a sure fire way to get this and most other messages unceremoniously dumped into their client’s Spam folder.

In order to avoid this, businesses just need to take four very simple and logical actions.

  1. When customers allow you to use their contact details in your database they’re really putting their business trust in you. Make sure you preserve that trust by giving them information relevant to their needs. Get your sales people to ensure that they keep your clients database information up to date whenever possible.
  2. Analyse regularly the changing business statistics of your database, and take the time to create a series of simple targeted messages.
  3. As a double check incorporate a sign-up form on your website with a variety of checkboxes that allows your customers to pick what types of information they would like to receive on a regular basis.
  4. Email market to them targeted messages based on that information. With all of these targeted messages, just ask yourself: Is it relevant? Is it educational? Informative? Engaging? And then will my customer want to read this? It all comes back to the ‘what’s in it for me?’ value proposition. If you are not giving your customer what they want, they will leave you; it’s as simple as that.
 

Latest Works

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mhca.com.au

Moira Healthcare Alliance recently appointed us to work closely with them to develop a new interactive website that clearly explains the nature and scope of the services they supply to their customer base in the Yarrawonga area of NE Victoria. Through close consultation with mhca’s stakeholders and clients we developed the copy, concept and functionality for the site using the latest version of Joomla Content Management Software. We are continuing to work closely with their web administrator’s team by providing hands on training that will enable the organisation to continuously update the site’s content as well as adding new pages and sections when required.

tendertrap.com.au

The Tender Trap restaurant in Templestowe, Melbourne wanted a website that would not only explain their unique features and benefits but would explain the passion they have for fine wine and dining. The site enables the business to easily and regularly update menus and wine lists as well as providing notice of special functions and theme events in the restaurant throughout the year.

geelonghairremoval.com.au

Leading Geelong based business Geelong Hair Removal recently required a user-friendly interactive web solution using Joomla Content Management Software. The site needed to supply clear information about the company’s services in a way that made it easy for new customers to respond and request more information.

Great Alpine Valleys Branding Guide

The newly created brand for NE Victoria’s Alpine Shire required a comprehensive Branding Guide for all stakeholders. After extensive attitudinal research and focus groups held throughout metropolitan Melbourne and the region we developed the Branding Guide which we launched late last year in Bright. The Guide was made available to all involved tourism and hospitality stakeholders in hard copy as well as an electronic format via a suitably branded USB stick.

 

 

 

 


Please feel free to download the pdf document on the Great Alpine Valleys Branding Guide.
Correct Branding

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Goulburn Valley Water Permanent Water Savings Rules

 

We recently produced a series of press advertisements and TVCs designed with common branding to explain Goulburn Valley Water’s Permanent Water Saving Rules.

 

 

 

 

 

 


Please feel free to download the pdf document on the Waterwise Tips.
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About Us

First, let's talk about you…

As a client, your key concern is how to ensure you get monitorable results from your marketing investment. And, with marketing expenditure coming under the microscope more than ever, you need a fresh approach.

Now, let's talk about us…

We think life's just too short to wait around for slow moving marketing and advertising results. At Pryor Marketing we are geared up for a quick response, a first class service and to provide effective solutions which rely on smart thinking, not big budgets.

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